Ronda L. LaRue, M.S., a social scientist, author, and seasoned organizational marketing specialist, has been a business consultant for over 26 years specializing in research and evaluation, strategic planning, market and brand development, and organizational cohesiveness.  Ms. LaRue offers a well-rounded visionary approach to business and market development. She is uniquely sensitive to the "human side" of business while meticulous and detailed in her use of the tools of research, planning, and evaluation.

Research & Analytic Models:
Ms. LaRue offers extensive professional technical expertise and counsel in all major forms of primary and secondary research program managment and analytic modalities including: research and evaluation design (including both  quantitative and qualitative methods), questionnaire construction; statistical analysis and interpretation; focus group moderation; team facilitation; performance tracking; market share and competitive analysis; branding studies, media campaign development and evaluation; strategic market planning, and performance bench marking and tracking. 

Philosophic Approach:
Ms. LaRue founded InfoVision Systems in 1986, with the vision of providing a uniquely hands-on marketing consulting practice of unparalleled servicing attention and delivery.

"I believe in: accountable action; the synergy of creative vision with technical competence; the steadfastness of one's "word"; enthusiasm and fun on the job; sharing and caring of divergent ideas and perspectives; integrity of purpose; and healthful quality of life.  I find that wherever these attributes are present and respected within a business partnership, success cannot help but be the result!"

Partial Project List:
Some of Ms. LaRue's present and former client work includes projects for:  Santa Barbara Airport; Quantum Sports Parks, Inc.; Mentor Corporation;  HumanRace Inc.; Ventura County Economic Development Collaborative; SAM Magazine;  Ojai Festivals, Ltd; Panasonic Of Japan with Kay Communications; Henry Crown & Company; Santa Barbara Conference and Visitors Bureau; Santa Barbara Technology Incubator;  Solvang Visitors Bureau; Santa Barbara Botanic Garden; Adventure West Magazine; Rabuck/Carnie Advertising;  Grey Direct; Monterey Tourism Council; Santa Barbara Museum of Art; Solvang CVB; Escape Travel Magazine; Restaurant Enterprises; Whale’s Tail Restaurant; Santa Barbara Lodging Association; Greater Dallas/Fort Worth Tourism Counsel.

In the past, Ms. LaRue has been a familiar keynote guest speaker in the tri-county area over the past 16 years and at numerous service industry events, associations, and economic development committees. Ms LaRue takes particular interest in integral market positioning - i.e., in competive and branding analysis that coincides the development of a cohesive organizational structure and delivery vehicle.

Ms. LaRue has earned the following academic degrees:

M.S.            Applied Social Research and Evaluation Methods
Emphasis: Statistics, Research and Evaluation Methods (minor: Organizational Psychology) Intern: Center for Organizational Research, Fort Worth.
Texas Christian University, Fort Worth, TX 1982. GPA: 3.9 Magna Cum Laude

B.G.S.         Social Administration
Emphasis:  Social Systems, Psychology, Business Philosophy and Communications.
University of Texas, Dallas, TX  1979. GPA: 3.8  Cum Laude, President’s List.

In addition to her executive marketing skills, Ms. LaRue is a respected author in the area of personal growth and social transformation.